Have you ever heard of the term baby boomer? A baby boomer is a term used to refer to someone among the 76 million American children who were born between 1945 and 1964. This term is used because within these years, North America experienced a spike in the birth rates as the numbers revealed. This population comprises 28% of the US population as of this year.

Since the time these baby boomers were born, studies were already conducted about the effect of the population boom to the economy and as expected, this generation dictates the trends in the economy.

So now, if you would calculate, these baby boomers are now on the age bracket of 43 to 62 years. So what do people of this age need?

At present, people are spending so much for health, wellness and beauty supplements – just a few among the many products that people of age 43 to 62 need. People at this age bracket usually suffer from high cholesterol and different health problems, others have weaker resistance and endurance; some suffer from aging, wrinkled face, uncontrolled weight gain, etc. Anti-aging creams, whitening scrubs, diet pills and anti-cholesterol capsules are just some of the products which are really in demand nowadays.

Having said these, maybe we could already predict the next economic boom by determining what the baby boomers need after a decade – life insurances and adult care? Maybe economists know better and I’m not one.